Marketing Practices And Consumer Satisfaction In The Hotel Industry

MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA)

ABSTRACT

If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a marketing mix policy that will provide satisfaction and at the same time make profit. [Read more…]

The Influence Of Television Advertising On Consumers Choice Of Beverage

THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF CARBURY PLC, LAGOS)

ABSTRACT

The world provides a competitive environment for firms competing for consumers. Such competitive environment implies that firms employ persuasive means, such as advertising to influence consumer’s choice of their product. Yet consumers have the right to decide on what form of information they will respond to. This research work is to examine critically “Influence of Television Advertising on Consumers of Beverages. A case study of Carbury Nigeria Plc. [Read more…]

The Influence Of Product Quality On Brand Loyalty In Nigeria

THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF  EKWULOBIA RESIDENCE)

ABSTRACT

This study is about the discovery on the relationship between attributes of product quality and brand loyalty. In solving the research problems, both primary and secondary sources of data were collected. The respondents comprised the people of Ekwulobia in Aguata Local Government Area of Anambra State. In organizing and presenting data collected, tables, figures, frequencies and percentages were used. Taro Yamene statistical formular was used to determine the sample size of the respondents. [Read more…]

The Impacts Of Pricing In Marketing Of Coke Drinks In Enugu State

THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS IN ENUGU STATE.

ABSTRACT

This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to develop forecast for sales and gross profit considering all the various internal and external factors that are relevant to the forecast. [Read more…]

The Impact Of Sales Promotion In The Purchase Intent Of Goko Cleanser

THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUDENT OF FEDERAL POLYTECHNIC, OKO. A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM

ABSTRACT

   The study was carried out to find out the roles of sales promotion in the purchase intent of Goko Cleanser among students of Federal polytechnic, oko . The case study of Dr. iguedo Goko Cleanser Company Akwa Ibom, Uyo. Marketing is the ,management process aimed at identifying, anticipating, analyzing and satisfying human needs and wants through exchange as  efficiently and effectively as possible. [Read more…]